Okay...next response to your multiple questions.
"If you don't get a pass thru, will the arrow back out easy"? Guess you'll have to just look at footage aired on television, on DVD's and such...how often do you see an arrow actually "Back Out" on it's own accord as the animal is running off? Rare to say the least. I would state that an Atom tipped arrow has the same statistical probability of "Backing Out" any other broadhead has. However, we've clearly demonstrated there is a much higher likely hood in view of the razor wires compressibility of its cutting width that we do achieve a complete pass thru more often than any fixed bladed or mech which opens and now becomes a fixed bladed design.
"Seems like the wire would snap off and act as a barb"...again...I spent a huge amount of time engineering for exactly the opposite should a catastrophic failure occur of a wire. Should a wire happen to break...it simply fall away with no deflection/impedence to straight line penetration and it still carries three wires to perform the lethal task its supposed to.
Even if a wire does not break and the ends of one or both wires come out of thier "Slots"...they simply allow the wire to rotate and flip over, thus allowing even easier removal of an Atom tipped arrow than the majority of any other fixed head. Similar to a mech when thier blades close back up when pulled backwards.
"You've heard reports of wires breaking in targets"...yep....happens. Foam is not an animal. The wires do not break going into foam...but when someone yanks it backwards and only one end of a wire pops out but the other remains trapped in the slot, thus torquing it over in a manner it wasn't designed to withstand and thus it either pulls out or breaks. Yet in even just this morning...this same wire put a cape buffalo down with one shot in thirty three yards. You can see the entrance hole in the photo...didn't get if it was a pass thru or not so no exit wound picture or mention of it...
It's about killing animals and not extrapolating assumptions of performance being shot into any other medium. Does that make sense?
On the same subject...the need to shoot into foam in the first place....I'm the only broadhead manufacturer in the world to put on each and every package of Atom's an accuracy guarantee with NO limitations. Which means other than one or two shots to set your mind right we actually deliver such accuracy...from then on..simply practice with field points and quit tearing up your targets, wasting/dulling blades typical of other heads which then need resharpening or replacing right?....It's simple...practice with field points...hunt with Atom's. No limitations to the accuracy means any safe spine shaft, any make/model type size fletching mounted helical, offset or straight, crooked insert, crooked nock, cams out of time, bow out of tune or all that bad Juju together...at fourty yards measured to the thousands of an inch shot to 1000 feet per second...yep...no adjustment to the bow...we go in the exact same hole measured to the thousandths of an inch! Just no need to pound foam with our Atom in the first place...it's actually that accurate.
With respect to your suggestions on improving...yep...we're constantly working to improve and such efforts/variations are being tested all the time as well. While I cannot reveal exactly what it is I'm working upon...lets just say in review of the designs we've released and the success we're having with them...you can assume that whatever we debut...it'll clearly not be like anyone elses fixed or mech heads...and it'll just be better than that which we debuted before!
I thank you for being open minded enought to do such research and then follow up with specific questions...education of the bowhunting public is the hardest part of this industry in view of how ingrained the teaching of myths purported to be fact are repeated generation to generation. I'm just trying to break the cycle a bit with the facts....your questions help add clarity to the next person whom didn't ask a question but wanted to.